Post Test Review
All participants quickly learned the fly-out navigation and identifying the red color as navigational information or systems. The Calendar and “What to Bring” was beneficial to all testers. Helen mentioned that she liked seeing the calendar dates highlighted instead of stating, “Open every Wednesday and Saturday.” There was a good retention of some of the site features without the site opened: Remembered the social icons, some of the other items at the market, and approximate amount of vendors at the market.
The biggest challenge is the navigation categories being too broad. I think the Food and Non Food main categories were an issue. Also, the term “Getting There” was to specific and unique as well. A better choice might be Directions with sub categories of: Directions, Walking, Public Transportation, and Parking.
The navigation will need to be reworked to be clearer and more specific. I will also need to add a “Home” button. The footer navigation was used too often and I think that is because the color of the links was brighter than the high-level navigation and that the font size was large as well. I think I’ll use a gray tint for the footer navigation and reduce the font size.