Web & New
Media Designer

Bike Brand Campaign

Below is a good example of creating a successful brand strategy from the ground up.


BRANDING & UX/UI DESIGN CAMPAIGN

Bicycle Manufacturing & Sales

Project Description

Develop a mobile service company.

This project started with naming the brand. Then the "Big Idea" "USP" and "Positioning Statement" were developed followed by the logo, brand guidelines, and website design.

ORDER OF SIGNIFICANCE

  1. BRAND STRATEGY
  2. WEB DESIGN
  3. DIGITAL DESIGN
Recyle Bikes Brand

Project Overview

Recycle Bikes

Work Summary

  • Brand R&D
  • Strategy
  • Logo
  • Website
  • Identity
  • Logo Guidlines
  • Advertisement
  • About the Client

    The client did not exist and was developed from a need to sell bikes on line. The client need a USP that would appeal to its audience to standout from the competition. All these issues were addressed and finalized.

    The Challenge

    The challenge was coming up a unique business model for the bike brand. The brand needed a reason beyond excellent service that stood out from the composition. The answers to this question came from developing the "Big Idea," "Unique Selling Point," and finally the positioning. Once these questions were answered the logo was developed.

    The Solution

    The final brand met the audience's need for design, creativity, on line access, and a back-story that supported the goals and brand promise.

    Download Complete Brand Guidline

    UX/UI DESIGN

    Bicycle Manufacturing & Sales

    Project Description

    The following is the final mocked up development of two of the pages for the Recycle website.

    WEBSITE

    2 spreads of the Brochure

    UX/UI DESIGN

    Bicycle Manufacturing & Sales

    Project Description

    The following is the final mocked up development of the Recycle home page. The home page has many opportunities for the user to share what they find on the page. The top feature image is a video talking about the Recycle Story.

    WEBSITE HOME PAGE

    Recyle Bikes home page

    UX/UI DESIGN

    Bicycle Manufacturing & Sales

    Project Description

    The build page allows the user to create their own bike by selecting the parts from the visual list of part items. This gives the user the creative ability to choose different colored wheels, tires, seats and frame to mention just a few of the items. The user can share the design through social media and simply click the purchase button to buy the bike.

    WEBSITE BUILD PAGE

    Recyle Bikes build page

    PRINT DESIGN

    Bicycle Manufacturing & Sales

    Project Description

    To create brand awareness an Urban Street location was chosen.

    POSTER AD

    Stationery

    PRINT DESIGN

    Bicycle Manufacturing & Sales

    Project Description

    The stationery system was designed to appeal to the urban bike persona: smart, sophisticated with a slight nostalgic look and feel.

    STATIONERY SYSTEM

    Stationery

    BRANDING & DIGITAL DESIGN

    Bicycle Manufacturing & Sales

    Project Description

    The brand guidlines is an extensive document designed to direct the proper use of the logo.

    BRAND GUIDLINE DOCUMENT

    Stationery