Web & New
Media Designer

Property Campaign

Below is an example of a well branded project created from a photoshoot.


PHOTOGRAPHY, UI & PRINT CAMPAIGN

Commercial & Residential Space

Project Description

Photograph and create a brand for a local building. The design brief required:

Photograph a building and create a brand for the building, R&D: objectives & goals, competitive audit, target platforms, stakeholders, target audience, linear and non-linear research. Assets: Photography, mocked up responsive website, stationery, logo, brochure, magazine advertisement, penthouse rendering.

ORDER OF SIGNIFICANCE

  1. PHOTOGRAPHY
  2. PRINT DESIGN
  3. ILLUSTRATION
the q building

Project Overview

The Q Building

Work Summary

  • Brand R&D
  • Strategy
  • Logo
  • Website
  • Mobile
  • Identity
  • Advertisement
  • About the Client

    The Q is a multi purpose building designed and built by the architect Jonathan Segal. Mr. Segal is known in San Diego for building his own structures unlike most architects who work for developers. His buildings are built to solve the challenges of the environment that they live. He leans to more modern solutions.

    The Challenge

    The Challenge with this project was photographing the building that shows its powerful stance but in an approachable way. The location made photographing this building satisfying because larger buildings did not surround it. One major challenge was that there was no access to the interior of the building.

    The Solution

    The late afternoon was the best time to capture the building's spirit. The soft sky and dark exterior worked well. The interior images that were referenced to create the Penthouse renderings were found on the architect's website.

    PRINT DESIGN & PHOTOGRAPHY

    Commercial & Residential Space

    Project Description

    Design a simple 10 page brochure that features the Q Property. To the right are two spreads featuring the inside of the brochure.

    10 PAGE PROPERTY BROCHURE

    2 spreads of the Brochure

    PRINT DESIGN & PHOTOGRAPHY

    Commercial & Residential Space

    To the right is the complete brochure.

    10 PAGE PROPERTY BROCHURE THUMBNAIL

    Brochure Thumbnails

    PRINT DESIGN & PHOTOGRAPHY

    Commercial & Residential Space

    Project Description

    Create a full-page Ad for the property.

    FULL PAGE MAGAZINE AD

    Ad

    PRINT DESIGN

    Commercial & Residential Space

    Project Description

    Included are the letterhead, business cards, and envelope. The backside of the letterhead and envelope have a light watermark. This mark represents the building's side fins that are used to cool the building.

    STATIONERY

    Stationery

    UI DESIGN

    Commercial & Residential Space

    Project Description

    The goal of the mobile website was to appeal to future tenants and as a vehicle for the architect to show his work.

    RESPONSIVE MOBILE WEBSITE iPHONE 5 FORMAT

    Mobile website

    UI DESIGN

    Commercial & Residential Space

    Project Description

    The goal of the website was to appeal to future tenants and as means for the architect to show his work.

    RESPONSIVE WEBSITE TABLET LANDSCAPE

    website mockup

    VECTOR ILLUSTRATION

    Commercial & Residential Space

    Project Description

    There was no access to the interior of the building so a vector rendering of the inside was created.

    VECTOR RENDERING OF PENTHOUSE PATIO & INSIDE

    Vector Rendering
    Vector Rendering