Web & New
Media Designer

Surf Event Campaign

Below is a presentation of a UX/UI brand development project.


BRANDING & UX/UI DESIGN CAMPAIGN

Event Entertainment

Project Description

Create a brand for a local event. The design brief required:

R&D: objectives & goals, competitive audit, target platforms, stakeholders, target audience, personas, linear and non-linear research, word list, controlled vocabulary, sales data research, and SWOT.

Assets: mobile flow scenario, App wireframe flow, mocked up final App, website, logo, poster, postcard, t-shirt, one-color flyer, and tickets

ORDER OF SIGNIFICANCE

  1. UX
  2. ILLUSTRATION
  3. PRINT DESIGN
sacred craft

Project Overview

Sacred Craft Surf Expo

Work Summary

  • Brand Research
  • Strategy
  • Logo
  • Website Design
  • Mobile Apps
  • Poster
  • Postcard
  • Tickets
About the Client

The surf event happens once a year in the summer or fall. The event is the only surf expo in the San Diego area. It brings together the local surf community to enjoy the history, current trends and the future of the craft of making surfboards and all that encompasses the sport. The new comers to the event are clothing manufactures.

The Challenge

Sacred Craft has never been branded before. Those within the industry put the event together. The challenge was to find a perspective that embraces the history of the sport while looking current.

The Solution

Authenticity and fine art/graphics is a common theme within the sport and has been that way since the early 60’s. The logo fulfills both the old and new. Not having a past brand to reflect on its successes and failures opened a lot of possibilities. The biggest challenge was bridging the gap between the wide audience from adolescence to seniors The colors reflect the colors of the California water and the west coast sunsets.

UX DESIGN

Event Entertainment

Personas

Only one of the four personas is fully represented in this presentation.

PERSONAS

personas
persona
persona

UX DESIGN

Event Entertainment

Stakeholders

To properly position the brand all the stakeholders needed to be researched and developed.

STAKEHOLDERS

stakeholders

UX DESIGN

Event Entertainment

Controlled Vocabulary

As part of the research the word list was developed before any element or design was implemented.

CONTROLED VOCABULARY

controled vocabulary

UX/UI DESIGN

Event Entertainment

Wesbiste

The Websites main function is to promote the event as well as the App

WEBSITE MOCK-UP

Mocked up website

UX/UI DESIGN

Event Entertainment

Mobile Flow Chart

The flow chart shows how one of the personas "Brad" might use the app to be motivated to purchase tickets.

MOBILE FLOW SCENARIO

MOBILE FLOW SCENARIO

UI DESIGN

Event Entertainment

App

APP MOCK-UP

app mockup

PRINT DESIGN

Event Entertainment

Postcard

The postcard was a necessary promotion tool to remind past attendees that the event is on.

POSTCARD

postcard

PRINT DESIGN

Event Entertainment

Project Description

The t-shirts are an extra revenue stream. The audience is motivated by these. A flyer was also developed to give to local surf shops.

T-SHIRT & FLYER

t-shirt and flier